The main purpose of Innovative Research Group is to address the research needs of the business community and governmental agencies in Southern California by conducting tailor made research in the following areas:

1. Economic Analysis, Program Evaluation, Project Design, Market Feasibility, Location Studies
2. Community Needs Assessment, Social Impact Studies, Issues Affecting Urban and Regional Planning, Tracking Studies, Housing Analysis and Transportation Studies.
3. Public Opinion and Consumer Surveys, Image Evaluation, Taste and Copy Testing, Consumer Satisfaction Studies.
4. Statistical Analysis, Forecasting Capabilities, Cross-Impact Analysis, Conjoint Measurement, Cluster and Factor Analysis.
5. Project Management and Operations Research